About this project

This service booking app was developed as an assignment for my UX Designer course. My primary goal was to create a mobile-only application that allows seamless communication between dentists and their clients while ensuring the security of their information. I wanted to provide a convenient and efficient platform for dental practices to manage client data effectively.

‍

Here's a breakdown of my contributions

‍Conducting User Research:

‍To create a user-centred design, I conducted extensive research to understand the needs, preferences, and pain points of both dentists and their clients. This research helped me gather valuable insights that guided the app's development process.

Creating Cohesive Brand Identity:

I developed a cohesive brand identity for the service booking app. This involved crafting a visual language, selecting appropriate colours, typography, and designing a logo that resonates with the target audience. A consistent brand identity helps in creating a memorable and engaging user experience.

Producing Low and High-Fidelity Wireframes:

‍I created both low-fidelity (sketches, paper prototypes) and high-fidelity (digital wireframes) representations of the app's interface. These wireframes served as a blueprint, illustrating the layout, structure, and functionality of different screens. They helped me visualise the user flow and gather feedback from stakeholders.

Performing Testing Process:

‍I conducted usability testing sessions to evaluate the effectiveness of the app's design. By observing users interact with the wireframes, I identified areas for improvement and made necessary adjustments to enhance the user experience.

Designing Professional Mockups:

‍Using the insights gathered from user research and wireframes, I created professional and visually appealing mockups. These mockups showcased the final visual design of the app, including the use of appropriate imagery, typography, and layout.

‍

By combining user research, wireframing, testing, and visual design, I aimed to create an engaging and intuitive user experience for the service booking app.

To ensure a user-centered design, I conducted extensive research involving individuals who have had recurring dentist appointments.

I asked them a series of questions to gain insights into their experiences and address their needs effectively.

Here are some of the key questions I asked during the research:‍

What are the current difficulties you face when booking an appointment at your dentist?

By understanding the pain points and challenges users encounter during the appointment booking process, I aimed to identify opportunities for improvement. This helped me design a seamless and convenient appointment booking feature.‍

How much time do you spend online researching information about your dental issues, and how much do you trust the results?

By exploring users' online research habits and trust levels, I aimed to gauge the importance of providing accurate and reliable information within the app. This information influenced the content strategy and ensured the provision of trustworthy resources.

How do you keep track of your payments for dental services?

Understanding users' methods for managing payment records allowed me to design a robust payment tracking feature. This feature enables users to conveniently keep track of their payments, ensuring transparency and accountability.

How do you currently keep information about previous dental surgeries or procedures?

By uncovering users' existing methods for storing information about their dental history, I gained insights to design a comprehensive and user-friendly feature for capturing and accessing past surgeries or procedures. This feature ensures that dentists have a complete understanding of their patients' dental history for effective treatment.

By conducting research and gathering responses to these questions, I gained valuable insights into users' pain points, preferences, and habits. These insights guided the design decisions, ensuring that the service booking app addresses the specific needs of its users and provides a seamless, trustworthy, and convenient experience.

Carl

Carl, a frequent traveler due to his work commitments. Managing his dental appointments has become a challenge for him as he often has to rely on calling the front desk. However, due to his busy schedule, he sometimes misses the opportunity to move or cancel appointments. Carl has identified several pain points that the service booking app should address:

1) Lack of Clarity on Services: Carl feels the need for more clarity regarding the services provided by the dentist. He wants to easily find information that suits his specific needs. Providing clear and detailed service descriptions will help Carl make informed decisions about his dental care.

2) Reminders and Appointment Flexibility: Carl wishes for reminders about scheduled appointments. Additionally, he wants the option to schedule or reschedule appointments outside of the dentist's office hours. This flexibility will enable him to manage his appointments effectively and avoid conflicts with his busy work schedule.

“I'm okay with calling the front desk for information, but sometimes the lines are busy or I might be in a rush to book an appointment. Also, I need more clarity on the services offered."

Diana

Diana, a sweet tooth who has experienced dental issues in the past. She desires an app that connects her with her dentist's practice and provides convenient features. Diana has identified the following pain points that the service booking app should address:

1. Detailed Information Accessibility: Diana finds it difficult to access detailed information about her dental procedures unless she is on a call with the front desk. She desires an app that allows her to check comprehensive information about her treatments and services offered. Providing comprehensive descriptions and FAQs within the app will fullfill Diana's need for accessible information.

2. Independent Appointment Booking: Diana leads a busy life and does not have much time to schedule appointments over the phone. She wants the ability to book appointments independently through the app without having to engage in phone conversations. This will allow her to conveniently manage her dental appointments according to her schedule.

3. Payment Information Management: Diana aims to have easy access to her payment-related information. She wants to better manage her finances by having a clear overview of her dental expenses. Providing a dedicated section within the app that displays payment details and transaction history will empower Diana to stay on top of her financial records.

“I live a very busy life, and I don't have much time to schedule appointments and talk on the phone with people to request information. Also, I keep forgetting about upcoming appointments and unintentionally double-book myself. I need an information service that is always available with all the details I need and syncs with my main calendar."

By addressing the pain points and specific needs of personas like Carl and Diana, the service booking app can provide a user-friendly and convenient experience, fulfilling their requirements as frequent traveler and busy individuals.

Based on the insights gathered from the research, I have identified several key considerations for designing an effective user flow for the service booking app:

Booking Appointments Outside Business Hours:

Users expressed the need for a convenient way to book appointments outside of the dentist's business hours when the reception may not be available to accept calls. This insight highlights the importance of providing a user-friendly and accessible interface that allows users to schedule appointments at their convenience, regardless of the time of day.

Database for Surgical History:

Users mentioned that they lack confidence in explaining their past surgeries to new dentists. To address this, implementing a secure and comprehensive database within the app can store accurate and up-to-date information about clients' past surgeries. This database will facilitate effective communication between clients and dentists, ensuring that accurate information is readily available for improved treatment planning.

Accessing Past Payment Information:

‍Users expressed difficulty in retrieving information about past payments unless they referred to bank statements or contacted the reception desk. To address this pain point, the app should incorporate a dedicated section that allows users to easily access their payment history. This feature will enable users to track their expenses and have a clear overview of their financial records related to dental services.

As a UX/UI designer, I've progressed from the ideation phase to creating wireframes and design choices for the service booking app. Let me share the key concepts and design decisions I've made based on the research insights and user needs:

User-Friendly Navigation:

I've designed a user-friendly navigation structure that allows easy access to different sections of the app. Users can quickly navigate between appointment booking, dental history, payments, and profile using a persistent navigation menu or tabs.

The appointment booking interface is clean and straightforward. Users can view available time slots, select a date and time, and provide their dental concerns. Clear calls-to-action guide users through each step, making the booking process hassle-free.

I've created a dedicated section for users to view and update their dental history. A user-friendly form captures details of past surgeries, treatments, and notes from dentists, ensuring easy access and sharing of accurate dental information.

For payment management, I've designed a separate section where users can view their payment history, including transaction details. Users can add payment methods, set up reminders, and download receipts or invoices.

The app's visual design is visually appealing and consistent, using appropriate colours, typography, and imagery that align with the brand. Consistent design elements enhance usability and familiarity.

The wireframes and designs are optimised for mobile devices, ensuring a seamless experience across different screen sizes. Responsive design principles and touch-friendly interactions are considered for enhanced usability.

These design choices aim to create a user-friendly, visually appealing, and functional service booking app that addresses user needs and pain points. The goal is to provide an engaging and efficient experience for both dental professionals and clients.