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Published on
January 27, 2023

How Apple, Google, and Microsoft Succeed with Clean and User-Friendly Websites.

The Power of Simplicity in Website Design

Alle inc logo from below in black and white

Keeping a website simple and clean is crucial for user experience and business success. Many well-known businesses have recognised the importance of simplicity in their web design, and have implemented it to great success.

One of the best examples of a simple and clean website is Apple. The company's website is minimalistic, with a white background and simple layout. The website is easy to navigate, with clear and distinct categories for their products and services. This allows users to quickly find the information they need, whether it's about a new iPhone model or the latest updates on Apple Music. The simplicity in design and user experience is a key reason why Apple’s website has been a success, it makes it easy for users to understand and interact with the site.

Another great example of a simple and clean website is Google. The search giant's website is designed with a similar aesthetic to Apple's, with a simple layout and a focus on the search bar. The website is easy to navigate, with clear and distinct categories for their products and services. This allows users to quickly find the information they need, whether it's about a new Google product or the latest updates on Google Maps. Google's simple and clean website design has helped them to become the dominant search engine in the world.

Another great example of a simple and clean website is Microsoft. The company's website is designed with a similar aesthetic to Apple and Google's, with a white background and simple layout. The website is easy to navigate, with clear and distinct categories for their products and services. This allows users to quickly find the information they need, whether it's about a new Surface model or the latest updates on Microsoft Office.

Simplicity in website design not only improves user experience but also helps with search engine optimisation. Search engines like Google prefer simple and clean websites because they are easier to crawl and index. A simple and clean website is also more mobile-friendly and is therefore more likely to rank higher on search engine results pages.

Simplicity and cleanliness in website design is not only beneficial for user experience but also for business success. Many other well-known businesses have recognised this and have implemented it in their website designs with great success. A simple and clean website is easy to navigate, faster to load, and is more likely to rank higher on search engine results pages. Businesses looking to establish or enhance their online presence should consider keeping their website simple and clean.


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